Intranet Consultant | Self-Employed at Tufts Medicine | Boston, MA
Collaborate with Marketing and Communications to optimize the Tufts Medical Center (and formerly Tufts Children's Hospital) intranet. Provide support for the Tufts Medicine website.
Assist various departments with their custom online categories to achieve specific needs.
Responsible for providing bi-weekly detailed analytical reports. Attend meetings to keep current on organizational planning and goals. Propose options to strengthen the site or simplify workflow.
Create and edit pages to be simple, clean, dynamic, SEO-friendly, and have optimum page speeds.
Assign metadata to photos. Upload and organize photos and videos to a digital library. Create images.
Engage employees on-site about the intranet relaunch. Train medical professionals and staff on how to access and use the new site. Answer questions. Collect valuable insight on user experience.
Ensure consistent communication with management and staff to create an impressive online employee tool.
Train and prepare to work on the launch of the new Tufts Medicine Drupal website.
Graphic Designer | Self-Employed freelance for Felix Creative | Boston, MA
Work with professional writers to create documents for the Boston Medical Center.
Designed and edited patient screening forms used to identify social determinants of health.
Created a branded 26-page Word document that can also be a template for future projects.
Provide detail-oriented work supporting hospital needs.
Graphic Designer | Self-Employed freelance at Boston Children's Hospital | Boston, MA
Supported a BCH scientific writer to layout a 96-page 2022 Department of Ophthalmology Chief's Annual Report. Scheduled to create the 2023 Annual Report.
Created a template using brand standards where required.
Designed a cover using photography provided by the hospital.
Developed graphics for the report.
Transported copy from Word to inDesign.
Proofread copy to ensure page references were correct.
Provided a complete pdf within a very short deadline.
Senior Web Designer | AliMed | Dedham, MA
Developed websites for AliMed and EasierLiving – eventually merging EasierLiving under the AliMed umbrella. Received multiple awards for excellence in work.
Managed online art direction to create meaningful and relevant experiences for users.
Modernized digital style guide with a responsive design system for all platforms.
Restructured digital templates: layouts, color, typography, buttons, graphics, images, and banners.
Designed content and conducted in-house photoshoots for all marketing channels: websites, blogs, emails, newsletters, social media advertising, Amazon Storefront, catalogs, event collateral, brochures, and forms.
Nurtured client relations with back-end developers and vendors to establish an ideal online presence for the 70% B2B and 30% B2C storefront. Improved search engine, personalization, and added customer reviews.
Evaluated in-house data and competitive campaigns to create SWOT analyses. Discovered consumer needs and tested options for web development. Implemented strategies to increase transactions and fine-tune the customer journey. Encouraged flexible oversight to stay relevant, fresh, competitive, and generate growth.
Boosted website traffic after relaunch. In 1 year, user time on site grew 52%, sales up 5%.
Transformed site into a valuable research tool for all sales, with 28,000 companies visiting Q4 2018.
Interviewed new hires, freelancers, and interns to assess capabilities.
Worked with project management to develop schedules to remain on deadline.
Taught team members coding, digital technology, the Adobe Creative Suite, brand standards, and consumer insight. Oversaw freelancers, guiding them to produce high-quality, company-branded work.
Introduced campaign-brief forms with Marketing Automation Manager to streamline the email request process.
Increased email open and click-through rates. Reduced bounce rates.
Instructor | American Career Institute | Braintree & Woburn, MA
Certified by the state of Massachusetts to teach Graphic and Web Design.
Taught 15 classes and generated 15 lesson plans to transform students into professional designers.
Covered subjects of Typography, Color Theory, Computer Illustration, Advertising, Branding, Layout Design, Photography, Photoshop, InDesign, XHTML, CSS, Dreamweaver, UI Design, JavaScript, Flash Animations, ActionScript, and Portfolio.
Demonstrated during classroom critiques that communicating inspires creativity and diversity is beneficial when solving problems.
Developed leadership skills while inspiring classrooms of up to 20 students.
Demonstrated during classroom critiques that effective communication enhances creativity, diverse ideas are beneficial to solving problems, and an open mind improves critical thinking.
Self-Employed | Freelance Design Work | Various Locations
AliMed, Chadwick's of Boston, Metrostyle, and Talbots.
Designed catalog spreads and layouts.
Produced printed marketing materials.
Created digital media for desktops and devices.
Performed photo retouching.
Worked on the AliMed website.
Photographer | Various Locations
Product photography, events, and portrait sittings.
Conducted photo shoots for products and advertising.
Photographed special events including weddings and birthdays.
Provided photo retouching, editing, and printing.
Scanned slides and restored images.
Senior Production Artist | Arnold Worldwide | Boston, MA
Clients included: Volvo, McDonald's, Ocean Spray, Royal Caribbean, Carnival, Pearle Vision, Citizens Bank, Progressive, Fidelity, Radio Shack, Tyson Food, Jack Daniel's, Talbots, Titleist, and New Business Pitches. Awarded bonuses for excellence in work.
Managed graphic production for Volvo and McDonald's, producing successful, on-brand marketing content for national campaigns.
Designed templates, layouts, and mechanicals for magazine ads, newspaper ads, coupons, packaging, billboards, point-of-purchase displays, out-of-home advertising, transit advertising, signage, direct mail, kiosks, content used in television commercials, and slideshow presentations.
Ensured documents were properly prepared to output specifications while maintaining brand identity standards.
Scanned and retouched images.
Delegated work when appropriate. Guided layout artists and interns to establish quality results.
Worked directly with art directors, writers, proofreaders, print production, marketing, studio workers, and traffic to ensure high-quality, branded content.
Graphic Production Artist | Talbots | Hingham, MA
Lead artist for Sale and New Store Teams, contributing to catalogs, direct mail, and in-store signage.
Created catalogs, direct mail, newspaper ads, in-store signage, window graphics, and web support graphics.
Developed slideshow presentations and dummy books.
Formulated a checklist to validate files met specifications. Released files to printers with a zero-error history.
Evaluated and compared competitive advertising campaigns, window displays, and store layouts.
Worked on all aspects of the business: Missy, Petite, Women, Men, Kids, Accessories & Shoes, and Outlet.
Collaborated with teams to establish superior work within deadlines.
Designer | ARAMARK | Norwell, MA
Responsible for production design on printed materials released through the ARAMARK/WearGuard creative department.
Produced pages for award winning catalogs: ARAMARK, WearGuard, Sears, Crest, and Galls.
Created direct mail, brochures, in-store and outdoor signage, event graphics, and various print marketing collateral.
Designed templates and layouts. Scanned, retouched, and prepared images for print and web.
Made recommends to art directors for design and art. Helped copywriters with proofreading. Trained coworkers and supervisor.
Researched software for efficiency and economical use. Worked with print vendors to improve department files.
Guaranteed excellence in work while exceeding deadlines.
Graphic Production Artist | WearGuard | Norwell, MA
Created and prepared embroidery and screen-print artwork.
Assisted catalog department leading to a promotion at ARAMARK.
Determined the difficulty of jobs to be assigned to artists.
Created and prepared embroidery and screen-print artwork for clothing, uniforms, and promotional items.
Worked as a team to guarantee customer satisfaction and ensure quality products within deadlines.
Received multiple awards for excellence in work.
Scanner | SuperCoups | Avon, MA
Hired as a scanner but quickly transitioned into coupon designer.
Created art and logos to be used for mail order coupons.
Scanned images and transparencies in high and low-res formats. Provided upkeep for scanning station equipment.
Filed images onto server for art reference.
Processed work through department within deadlines.
Graphic Design Intern | J.L. Hammett Co. | Braintree, MA
Assisted senior designers in print design of catalogs and collateral pieces.
Designed flyers and advertisements for direct mail. Prepared catalog pages for printer. Proofread all work.
Determined and ordered color adjustments.
Compiled instructions and trained replacement before leaving.
Corporate Training | Business Development
I had the pleasure of taking many classes to advance my skills in better business practices, computer programs, team building exercises, and more.
Lynda.com: Creative, Business, and Technology Classes
Sitepoint.com: Web Design and Coding Classes
Smashing Magazine Webinars
Google Analytics
Marketing and Design Conferences, including An Event Apart, the Adobe Summit, Hubspot’s INBOUND
American Career Institute: Javascript, Actionscript, Video Editing
AGI Training: Adobe InDesign
Massasoit Community College: Adobe Dreamweaver and Marketing
Department driven seminars and outsourced speakers.
U.S. Small Business Association (SBA): Business Advice
South Eastern Economic Development (SEED): Business Advice
