Researching Target Users

Change is inevitable. Technology evolves. Competition is a threat. Research is vital.

Testing and Analytics

Use of A/B testing, heatmaps, and analytics to explore ideal ways to satisfy user experience

• Use agile tests to create a lean user experience.
• Discover more effective layouts for the target audience.
• Simplify the cart and checkout process.
• Enhance techniques to communicate messaging.
• Illuminate a design system that makes a significant imapct.
• Build an intuitive navigation system.
• Strengthen techniques to upsell and cross-sell.
• Improve search results.
• Refine the overall experience for core consumers.

Customer Reviews and Online Surveys

Get instant feedback from customers

• Honest and instant responses.
• Cost-effective alerts to immediate problems.
• Insightful responses to help grow business.
• Free, non-biased advertising.
• Easy way to build and strengthen personal relationships with customers.

Competition

Be aware of the environment and current trends

• Watch to see what the competition is doing.
• Observe what other industries are implementing.
• Consider what your target audience might appreciate.
• Attend conferences to stay updated on technology and trends.
• Consider outside industries that may become direct competition.

Self-Awareness

Share information with co-workers

• Keep an itemized list of standard operating procedures.
• Share and discuss procedures with your team and other relevant departments.
• Report test results and analysis.
• Discuss feedback.
• Communicate relevant research data to create an omnichannel experience.
• Strive to be cost-effective, creative, and resourceful.
• Update style guide to ensure a unified understanding of successful results.