Internet and Intranet Consultant | Self-Employed at Tufts Medicine | Boston, MA
Provide consulting, technical, and design support for the Tufts Medicine internet and intranet.
Work with Marketing and Communications to build and edit HIPPA compliant web pages for Tufts Medicine using Drupal.
Optimize the Tufts Medical Center, Lowell General Hospital, MelroseWakefield Hospital, and former Tufts Children’s Hospital intranet using Interact. (Now known collectively as Tufts Medicine.)
Assist all departments with their services to achieve specific online needs.
Create and edit pages to be simple, clean, dynamic, SEO-friendly, and have optimum page speeds.
Photo retouching and image creation. Assign metadata to photos. Upload and organize photos and videos to a digital library or Drupal directory.
Previously responsible for providing bi-weekly analytical reports for intranet usage. Made adjustments to improve SEO, navigation, and prioritize site content based on results.
Engaged employees on-site about the intranet. Trained medical professionals and staff on how to access and use the site. Answered questions. Collected valuable insight on user experience.
Ensure consistent communication with management and staff to create an impressive online presence, producing a streamlined user experience and reliable employee tool.
Freelance Designer | Self-Employed | Boston Area
Work with professionals to create graphic and online content. Provide photography services to companies and individuals.
Felix Creative:
Work with professional writers to create detail-oriented documents, supporting medical facilities (Boston Medical Center, ForHealth Consulting at UMass Chan Medical School, and UVA Community Health).
Designed and edited patient screening forms used to identify social determinants of health.
Created a branded 26-page Word document that can also be a template for future projects.
Formatted numerous Excel Files, Word Documents, Powerpoint Presentations, flyers, and literature to support healthcare facilities.
Boston Children's Hospital: Created 2 Annual Reports for Ophthalmology.
Supported a BCH scientific writer to layout a 96-page 2022 Department of Ophthalmology Chief's Annual Report.
Collaborated with a project manager to create the 2023 Annual Report.
Created templates using brand standards where required.
Designed covers using photography provided by the hospital. Developed graphics for the reports.
Proofread copy to ensure page references were correct
Provided a pdfs within very short deadlines.
AliMed:
Constructed deliverables for digital and print design, leading to a 6-year full-time position.&.nbsp;
Produced printed marketing materials. Designed catalog spreads and layouts, ackaging, tradeshow signs, advertisements, and banners.
Performed photo retouching.
Designed pages and banners for AliMed.com and EasierLiving.com. Created images and Flash Annimations. Fixed coding on the website.
Talbots:
Produced printed marketing materials including price tags, clothing tags, advertisements, banners, easels, catalog spreads and layouts.
Created digital media for desktops and devices.
Performed photo retouching.
Previouly employed by Talbots. Check Talbots experience below for more information.
Chadwick’s of Boston: Worked on catalogs, graphics, and other print projects.
Metrostyle: Worked on catalogs, graphics, and other print projects.
Photographic services:
Personal portrait sittings for various individuals
Conducted photo shoots for products and advertising.
Photographed special eve.nts including weddings and birthdays.
Provided photo retouching, editing, and printing.
Scanned slides and restored images.
Product photography for an Ebay antique dealer.
Senior Web Designer | AliMed | Dedham, MA
Developed websites for AliMed and EasierLiving – eventually merging EasierLiving under the AliMed umbrella. Received multiple awards for excellence in work.
Managed online art direction to create meaningful and relevant experiences for users on AliMed.com and EasierLiving.com. (EasierLiving was eventually combined with AliMed.com).
Modernized a digital style guide with a responsive design system for all platforms.
Restructured site to create a consistent brand: layouts, colors, typography, buttons, and graphics.
Designed content and conducted in-house photoshoots for all marketing channels: websites, blogs, emails, social media, forms, podcasts, videos, Amazon Storefront, catalogs, events, and brochures.
Nurtured client relations with back-end developers and vendors to establish an ideal online presence for the 70% B2B and 30% B2C storefront.
Evaluated in-house data and competitive campaigns to create SWOT analyses. Discovered consumer needs and tested options for web development. Implemented strategies to increase transactions. Conducted constant vigilance to stay relevant, fresh, competitive, and generate growth.
Boosted website traffic after relaunch. In 1 year, user time on site grew 52%, sales up 5%.
Transformed site into a valuable research tool for all sales, with 28,000 companies visiting Q4 2018.
Interviewed and trained new hires, freelancers, and interns.
Educated team members on coding, digital standards, the Adobe Creative Suite, brand standards, and consumer insight. Oversaw freelancers, guiding them to produce high-quality, company-branded work.
Worked with project management to develop schedules to remain on deadline.
Introduced campaign-brief forms with Marketing Automation Manager to streamline the email request process.
Increased email open and click-through rates. Reduced bounce rates.
Instructor | American Career Institute | Braintree & Woburn, MA
Certified by the state of Massachusetts to teach Graphic and Web Design.
Taught 15 subjects. Generated unique lesson plans to transform students into professional designers.
Covered topics of Typography, Color Theory, Computer Illustration, Advertising, Branding, Layout Design, Photography, Photoshop, InDesign, HTML, CSS, Dreamweaver, UI Design, JavaScript, Flash Animations, ActionScript, and Portfolio.
Demonstrated techniques to improve creative thinking with effective communication and diverse thinking.
Developed leadership skills while inspiring classrooms of up to 20 students.
Senior Production Artist | Arnold Worldwide | Boston, MA
Managed graphic production for Volvo and McDonald’s, producing successful, on-brand marketing content for national campaigns. Awarded bonuses for excellence in work.
Gained industry experience helping all teams: Volvo, McDonald's, Ocean Spray, Royal Caribbean, Carnival, Pearle Vision, Citizens Bank, Progressive, Fidelity, Radio Shack, Tyson Food, Jack Daniel's, Talbots, Titleist, and New Business Pitches.
Designed templates, layouts, and mechanicals for magazine ads, newspaper ads, coupons, packaging, billboards, point-of-purchase displays, out-of-home advertising, transit advertising, signage, direct mail, kiosks, content used in television commercials, and slideshow presentations.
Ensured documents were properly prepared to output specifications while maintaining brand identity standards.
Scanned and retouched images.
Delegated work when appropriate. Guided layout artists and interns to establish quality results.
Worked directly with art directors, writers, proofreaders, print production, marketing, studio workers, and traffic to ensure high-quality, branded content.
Graphic Production Artist | Talbots | Hingham, MA
Lead artist for Sale and New Store Teams, contributing to catalogs, direct mail, and in-store signage.
Created catalogs, direct mail, newspaper ads, in-store signage, window graphics, and web support graphics.
Developed slideshow presentations and dummy books for executive level management.
Formulated a checklist to validate files met specifications. Released files to printers with a zero-error history.
Evaluated and compared competitive advertising campaigns, window displays, and store layouts.
Worked on all aspects of the business: Missy, Petite, Women, Men, Kids, Accessories & Shoes, and Outlet.
Collaborated with teams to establish superior work within deadlines.
Designer | ARAMARK | Norwell, MA
Responsible for production design on printed materials released through the ARAMARK/WearGuard creative department.
Produced pages for award winning catalogs: ARAMARK, WearGuard, Sears, Crest, and Galls.
Created direct mail, brochures, in-store and outdoor signage, event graphics, and various print marketing collateral.
Designed templates and layouts. Scanned, retouched, and prepared images for print and web.
Made recommends to art directors for design and art. Helped copywriters with proofreading. Trained coworkers and supervisor.
Researched software for efficiency and economical use. Worked with print vendors to improve department files.
Guaranteed excellence in work while exceeding deadlines.
Graphic Production Artist | WearGuard | Norwell, MA
Created and prepared embroidery and screen-print artwork.
Assisted catalog department leading to a promotion at ARAMARK.
Determined the difficulty of jobs to be assigned to artists.
Created and prepared embroidery and screen-print artwork for clothing, uniforms, and promotional items.
Worked as a team to guarantee customer satisfaction and ensure quality products within deadlines.
Received multiple awards for excellence in work.
Scanner | SuperCoups | Avon, MA
Hired as a scanner but quickly transitioned into coupon designer.
Created art and logos to be used for mail order coupons.
Scanned images and transparencies in high and low-res formats. Provided upkeep for scanning station equipment.
Filed images onto server for art reference.
Processed work through department within deadlines.
Graphic Design Intern | J.L. Hammett Co. | Braintree, MA
Assisted senior designers in print design of catalogs and collateral pieces.
Designed flyers and advertisements for direct mail. Prepared catalog pages for printer. Proofread all work.
Determined and ordered color adjustments.
Compiled instructions and trained replacement before leaving.
Corporate Training | Business Development
I had the pleasure of taking many classes to advance my skills in better business practices, computer programs, team building exercises, and more.
Lynda.com: Creative, Business, and Technology Classes
Sitepoint.com: Web Design and Coding Classes
Smashing Magazine Webinars
Google Analytics
Marketing and Design Conferences, including An Event Apart, the Adobe Summit, Hubspot’s INBOUND
American Career Institute: Javascript, Actionscript, Video Editing
AGI Training: Adobe InDesign
Massasoit Community College: Adobe Dreamweaver and Marketing
Department driven seminars and outsourced speakers.
U.S. Small Business Association (SBA): Business Advice
South Eastern Economic Development (SEED): Business Advice
